Speech Outline

Speech Outline

Hook: Each year approximately 2.7 million dogs and cats are killed because shelters are too full and there aren't enough adoptive homes.
-ASPCA is a nonprofit organization; America's Society for the Prevention of Animal Cruelty

Body-
Main Point 1: This commercial is effective because it features innocent animals without a home and makes the viewers feel guilty if they do not donate to help them.
1. The animals have big, sad looking eyes and the camera zooms in on them to make the viewers focus on the animals.
2. The commercial shows the animals out in the cold and locked up in cages. These animals are neglected or being abused with no love or affection. If you are an animal lover you are going to feel guilty and bad for the animals.
3. The narrator has a sad voice and soft. The music in the background is sad and sets the mood.
Main Point 2: It is credible because you can assume the narrator is part of the ASPCA. They also show a man talking about the animals and he is labeled part of the ASPCA rescue team.
-Audience will believe them because these people are part of the organization.

Main Point 3: They leave the number to call and donate up the entire commercial. 
-You can call at any time during the commercial.
-They break it down and say it is just 63 cents a day to make it seem like less money.
-They say for a limited time they are adding in a free membership kit, if you donate you receive something back.
Main Point 4: This commercial was made for the new year. New year means new beginnings.
-"Give them the gift of life and healing;" they are being abused and deserve new beginnings.
-New year correlates with a fresh start.

Conclusion:

-Make the audience feel bad for the animals by sadness

-to persuade the viewers to donate to ASPCA to help the innocent animals

-support against animal abuse/cruelty
-effective because you feel guilty for not helping these innocent animals

Commercial Analysis

Commercial link: https://www.ispot.tv/ad/w_fv/aspca-new-year

In the commercial, ASPCA speaks out about how innocent animals are being abused, starving, receiving no love or affection, left in the cold outdoors, etc. ASPCA is encouraging the viewers to call or go online to pay $19 dollars a month to help these animals. This commercial was aired around New Years so it relates to helping these animals as a fresh and good start to the new year. The commercial most consists of a feminine voice talking about these poor animals and what you can do to help them. It then also shows sections where a man is talking and to the side of him it is captioned, "Tim Rickey, ASPCA, Animal Rescue." This commercial uses people involved in the ASPCA to make is more credible. The message this commercial is trying to convey is that these animals have no love or affection and are locked up or in other insufficient living situations. The commercial is saying that for just $19 a month you could help these innocent animals get love, affection and better lives. This association wants to put an end to animal cruelty. The commercial is trying to make the audience feel sad and feel bad for these animals. The commercial is in a sad tone voice and the music in the background is also sad to fit the theme of the commercial. The commercial is also trying to persuade the viewers by saying it is $19 dollars a month and that is just 63 cents a day. It also adds in that it is a limited time offer to get a free membership kit which consists of a magazine subscription, a photo of a rescued animal, and a t-shirt when signing up to donate. The commercial overall has a sad and persuading tone with visual images of the animals to convince the viewers to donate.

Paper

Please leave comments for my paper here.

strengths and weaknesses of sample papers

1) The Role of Writing in Political Science

Strengths:

1. Correct format for APA

2. Academic and non-academic sources

3. Correct format for citations

Weaknesses:

1. Title page does not contain the author.

2. Needs to explain quotes better

3. Repetition

2) Writing in Psychology
Strengths:
1. Used Quotations correctly
2. Conducted interviews
3. Tried to make it clear and easy to read
Weaknesses:
1. No page numbers
2. Sources start on same page of writing in the paper
3. Should italicize titles rather than underline them and other grammar errors

3) Writing as a Creative Writer
Strengths:
1. Citations are correct
2. A lot of quotations
3. Uses a cover page
Weaknesses:
1. Page numbers start at 2
2. Some headings are not centered
3. Paper is messy and confusing to read

4) Writing in Economics
Strengths:
1. Begins paper by asking a question
2. Italicizes titles
3. Correct use of in-text citations
Weaknesses:
1. Period should be after parentheses
2. Excessive quotes taking up the majority of the writing
3. Not all information on the cover page

5) The Role of Writing in Engineering
Strengths:
1. Correct Headings
2. Academic and Non-Academic sources
3. Cover page
Weaknesses:
1. Multiple APA formatting errors
2. Boring
3. Does not set up every quotation and explain it well after

6) Writing in the Business Discipline
Strengths:
1. Separates academic and non-academic
2. Paper contains a lot of details
3. Uses structure, language, and reference
Weaknesses:
1. Headings are not all centered
2. Not a lot of sources cited
3. Begins paper with a random quotation 

Sources

1) What techniques Are Used by Marketing Researchers in Business?
https://www.jstor.org/stable/pdf/1250635.pdf?refreqid=excelsior%3Adae45a8881c01aa444e11411868bbebf
This is an online source from the database named "Jstor." This is an academic article. I believe that this is very informational because it contains charts with specific data that is related to the marketing field. I plan on analyzing this data to help me look closer into that marketing field.

2) International Business Travel: Some Explorations
https://www.jstor.org/stable/pdf/40405848.pdf?refreqid=excelsior%3A7c6915cba6738a3b93833e602eaa4496
This is also an online source from the database "Jstor." I chose this article because I am interested in business all over the world. I thought it would be helpful to compare the difference in the business feel around the world. I also am planning on interviewing my aunt who is in the Business field and gets to travel to many different countries for business matters.

3) For another source I plan on getting an outline of an email from my boss. She works in the University of Iowa Billing office and writes tons of emails each and everyday. This will be a non-academic source. From the email I will be able to analyze what important points are put into these emails.

Assignment 1: Analytical Report

This assignment consists of collecting information and reporting it. Once I collect the data from the person I interview, I will analyze it. My audience will be college freshmen who may be considering this field, so I will make sure I am targeting them directly. I will also make sure that the information comes across simply and easy to understand. This is similar to a research paper in my past English classes because I will be collecting the data and using sources to support my information. I have also had to interview someone before in my former high school English classes to collect information and then form their responses into a paper.

I have a few questions about this assignment.
1) What do you mean by academic writings and non-academic writings?
2) Does this need to be an in person interview?
3) How advanced does the writer need to be to be suitable to interview?

First Blog

Rhetoric is using speech or writing to persuade or convince. A Greek philosopher Plato defined rhetoric as "the art of winning the soul by discourse." Another Greek philosopher Aristotle stated that "rhetoric is the faculty of discovering in any particular case all of the available means of persuasion." Rhetoric is the art of trying to change the way someone thinks about a certain topic to what you want them to think. Rhetoric is also a study of how people make arguments.