In the commercial, ASPCA speaks out about how innocent animals are being abused, starving, receiving no love or affection, left in the cold outdoors, etc. ASPCA is encouraging the viewers to call or go online to pay $19 dollars a month to help these animals. This commercial was aired around New Years so it relates to helping these animals as a fresh and good start to the new year. The commercial most consists of a feminine voice talking about these poor animals and what you can do to help them. It then also shows sections where a man is talking and to the side of him it is captioned, "Tim Rickey, ASPCA, Animal Rescue." This commercial uses people involved in the ASPCA to make is more credible. The message this commercial is trying to convey is that these animals have no love or affection and are locked up or in other insufficient living situations. The commercial is saying that for just $19 a month you could help these innocent animals get love, affection and better lives. This association wants to put an end to animal cruelty. The commercial is trying to make the audience feel sad and feel bad for these animals. The commercial is in a sad tone voice and the music in the background is also sad to fit the theme of the commercial. The commercial is also trying to persuade the viewers by saying it is $19 dollars a month and that is just 63 cents a day. It also adds in that it is a limited time offer to get a free membership kit which consists of a magazine subscription, a photo of a rescued animal, and a t-shirt when signing up to donate. The commercial overall has a sad and persuading tone with visual images of the animals to convince the viewers to donate.
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